Peter Fennell

Hi, I'm Peter Fennell. Welcome to my profile!

---

My time is valuable and I refuse to waste it on people and projects that cannot be backed up with a proper budget and committment. I am critical of people and companies that continue to re-invent the wheel when solutions are at hand. Waste of any kind is bad for business. I am concentrating on two major projects in China. Firstly food security and cold chain food storage and secondly cleaning polluted water. These are two of China's most important challenges if they want to continue to have a peaceful and harmonious growth throughout their 1.4 billion citizens.

Sales & Marketing Director at International & National Property Project Sales

June 2008 - November 2009

We specialised in getting top level developers their construction funding under the radar and before the project was announced. We were a market leader in this area and these early presales often sell 30% of a project before it is announced to the market. After the GFC market the presales percentage has risen to more like 70% so these skills were even more in demand as the market tightens. All offices reported to me. I set up offices in Singapore, Indonesia, Malaysia and South Africa and I was about to commission strategic alliances in HK, Shanghai, UAE and the UK. Sales from projects I handled exceeded 300 and many of these were from the overseas offices I set up. Key Achievements o Set up three overseas offices from scratch. o Achieved sales of over 300 Australian off the plan properties during the worst part of the GFC o Created new strategic plans to market locally and overseas. o Developed a new database and internet marketing program to suit and move with the changed market conditions

Marketing & Sales Manager at Pradella Developments Pty Ltd

January 2007 - June 2008

Since the 1980's I have had a clear and deep understanding of property development across all sectors including - Complete Community Developments - High Rise Apartments - Hotel developments - Subdivision and housing developments - Resort Developments - Retail Developments - Industrial Developments Due to my intensive international exposure I have seen many of the best and worst projects and bring a set of different viewpoints on successful elements of property projects as well as the pitfalls.

Senior Consultant, Asia Pacific & Middle East at Carlson Marketing

January 2002 - April 2006

Director Asia & Middle East at Symons

1997 - 2001

Symons Corporation / Dayton Superior is the largest fully engineered concrete formwork systems and concrete chemical company in the world. This includes anything buried in concrete for construction integrity.They were responsible for providing the systems for approximately 70% of all concrete poured in the USA. The company is 110 years old - Introduce Symons Corporation to the Asian and Middle East market from startup. - Find and establish JV distributors in the region - Support these new JV distributors with engineering back-up and confidence - Introduce Symons technology to key Government and private industry decision makers in the region. Symons specialized in major infrastructure projects for multi-national corporations like Bechtel, Bovis Lend Lease, Hyundai, KBR (Brown and Root), Sumitomo, Capital Land, Sunway, Shimizu Corporation, - Represent Symons at all levels in Asia and the Middle East - Set up, manage and follow-up trade shows and demonstration days at a variety of Asian - Construction Shows and markets including, Indonesia, Singapore, Malaysia, China, Japan, South Korea, UAE and Australia. - Run education seminars for engineers and relevant government department teams who had never seen constructions systems like this before. - Symons scaled back globally after Sept. 11th. Key Achievements - Establish JV Distributors and Agencies in Australia, Indonesia, Singapore, Malaysia, HK, China, Japan, South Korea, Dubai, Saudi Arabia - Won a series of key high profile construction jobs with technology never seen in Asia & Middle East -Most notable was the construction of the World's largest water tanks for the Singapore Government. - Introduced a high-rise apartment construction system to build at a rate of 1 floor level per day building 16 story apartment buildings in 16 days - Established the Symons JV's and business in Asia and the Middle East after the economic meltdown of 1997 and continue to win contracts with US$ based products.

Director / Owner at PT Royal AB

1989 - 1997

Largest importer of fresh fruit and other perishables in Indonesia. There are so many facits of this company it is not possible to cover here These include - Running a small regional airline - Supplying Military technology - Jointly developed and ran a Pharmaceutical Company in Indonesia for specialised imported and locally manufactured products - Consulting to the Advertising Industry in a regional BDM capacity (J Walter Thompson) - Playing a lot of golf as part of my business activities - There is an endless list of projects, due in most part to my international connections and my desire to help Indonesian companies and friends with companies grow internationally. If you want to know more, talk to me

International New Technology Transfer & Product Sales at INBA (International New Business Advisory)

January 2010

This business was created to do a series of national & international projects. Some of the projects are still subject to NDA due to their sensitive nature. Many projects have been of a highly technical nature specific to the products. Some have been simply leveraging my connections - Military technology - Engineering systems - Mining support systems - Property Sales & Marketing - Construction technology & systems - Environmental technology & systems - Cleaning waste water without chemicals - Telecom software solutions engineered for seamless backend performance - World's "best practise" sewage odour and FOG reduction system - International transfer of health and pharmaceutical technology - Biotechnology (cell signalling) - Introduction of new food / nutrition based consumer products into Asia and especially China - Personality Profile Practitioner. I can tell you why your company is underperforming - I am closely associated with some large powerful Chinese Groups looking to expand their investments resources and solutions for some of China's more pressing issues like clean water and food security. - I have introduced them to projects in Australia, Africa, South America and NDA's have been exchanged. Conversely I have also introduced overseas technologies into China to the same groups - Food production and distribution across the global marketplace has played an important part from my early days in export management with Ardmona Fruit Products through to my directorship of the largest fresh fruit import company into Indonesia. - The cold chain is one of the most important elements for future food security. - Storage systems, clean water and water & food security are of particular personal interest given the massive waste I have seen in my travels. Globally increasing populations, diminishing farmland and water supplies have the potential to cause massive conflict in a relatively short time frame in countries that need to rely on food imports.

Bendigo CAE

Shepparton High School

Family, Friends, Business, Golf, Health, Nutritious food, Cooking, Exercise and keeping an open mind